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BrandingBrand Development I inherited a partially developed brand from the previous designer. The design was clean and slick and looked great but didn’t fully reflect the companies business or personality. Enrolmy is a software product that revolves around children and the brand look and feel...
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Prototyping | User TestingThe Problem After welcoming onboard some new child care providers with some very large enrolments, suddenly Lisa, our Customer Success Manager was finding herself drowning in support communications with parents. It wasn’t that there were any new big problems with the software. It was purely...
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At Enrolmy one of our core aims is to make parent's lives easier by offering an intuitive and simple booking process. A lot research and observation has gone into the booking process to achieve this over the years but we were aware that while...
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information architecture | persona | Prototyping | User TestingOne of my first initiatives at Enrolmy was bench-marking our activity booking process with parents. After conducting 5 moderated in-person usability tests, some of the findings backed up by our customer service staff indicated that parents didn't find managing their accounts after the initial...
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personaLearning about schools About six months into my time at Enrolmy the company decided to offer our software to schools for free. The benefits to Enrolmy were two fold... Enrolmy gained standing and credibility in the community which would build our brand We received a revenue stream...
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User TestingBooking Process Benchmarking Enrolmy is software for managing, booking and paying for kid's activities. There are two distinct user groups that the software services. Kids activity providers, who use it to manage the activities they run for children Parents, who book into these activities. As the UX/UI designer,...
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Google Analytics | persona | SEOKauri Property Maintenance was a new business that needed a new website. A father and son venture - as part of the website process - we identified that a core part of their unique brand personality was that relationship. We wanted to get that warmth and integrity across in the...
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Google Analytics | information architecture | persona | User TestingThe Problem NZCOOP is a large website with a lot of news content. None of the current team were onboard when the site was designed so there is a lot of inherited content and no one was 100% aware of all of it. This leads...
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information architectureRebecca Purdy is a busy lady, having owned a number of successful PR companies in the last 16 years. She needed the hassle taken out of the web development process and as much as possible taken off her plate. While at heart the project was a...
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